Designer Showcase: Izabella Gelencser’s Izanami, A Brand in the making

Izabella GelencsérIzabella Gelenscer is a graphic designer and has worked on a variety of projects ranging from simple yet stylish leather bags for her own brand Izanami to even apartments and posters.

While she loves her job she also has a keen interest in fashion, styling, and photography.

We came across her work on Behance and her posters and graphics are sure to impress anyone. You can read more about her or check out her work on her Behance profile.

Here’s what she has to say about her journey in the design industry so far.

Enter Izabella…..

What determined your passion for design? Tell us about the moment when you decided this is the way to go.

When I was a child I was always drawing something, so it was obvious that I should choose some kind of art-related job. At that time I wanted to be an art teacher, but strangely I wasn’t supported in it, in spite of my mother having the same job.

Soon, I graduated in the Japanese language and started working in this field.

I was over 30, when I wanted a change, because I felt the lack of creativity in my job, and I didn’t feel that I was using my skills enough. First I started with my own bag brand Izanami.

I designed leather bags for sale and clothes for myself, as I was always interested in fashion. At the same time, I also started designing posters for the exhibitions of the Design Museum Budapest, and the Association for Hungarian Interior Design.

Later I had some apartment interior design projects, but even now I haven’t chosen strictly a particular field.

Can you remember your first design project? Describe it a bit, whether it is a gizmo you worked at as a little kid or something that was sold at a large scale.

My first real design project was my first leather bag. It wasn’t easy, because I had high expectations towards myself, but it was a very special feeling when I first wore it.

 

first design project

Izabella’s first design project

What field of design are you most interested in? Do your works have anything to do with it? (We are asking this because not many designers do what they actually want)

I am most interested in graphic design and interior design. Now I am working on some apartment interior design projects. I don’t mind whether it is an apartment design or poster design, as long as it improves my artistic skills.

Chronologically describe what you are going through (feeling and thoughts) on your way to work.

Until now I have worked on a variety of products so the feeling towards work is always different, but I am always excited when there is a new project.

Usually, ideas come very quickly and that’s the most exciting part of the work. The process of elaboration can sometimes be difficult, there can be some doubts if something is good enough, but at the end when everything gets ready it’s very satisfying.

What is your favorite book/magazine on design? How about your favorite site?

I have some favorite Japanese books on design, especially about Japanese small apartments. My favorite site is Behance, where I can find a lot of good designs in many different fields.

What is the most frustrating aspect of your job as a designer? And the most rewarding one?

The most frustrating part is finding clients, especially as a beginner. Many people think that design is easy, they can design their own apartment, a business card or a poster, they don’t need a special person for that. In design there is no one solution, it’s very subjective, therefore not everybody is going to appreciate your work.

On the other hand, it is a good thing that there are a lot of possibilities to design something. It gives more freedom and that is the most rewarding thing in it. Designing is never boring and never the same.

From your point of view, is design an art or a science?

I always think of design as an art, but it depends on the field you’re working in.

In graphic design, I always prefer an artistic approach to very technical ones. When I find only the technical skills in a design, I always feel that a computer could have done it alone. I like interiors that are full of art and not just consisting of the latest trends.

applied arts poster

Applied arts poster by Izabella

Tell us something unusual that happened in your career.

The most unusual thing is that it has even started after a long time. I feel that I picked up most of my sense of style through experimenting with clothing styles.

Let’s say you entered a contest. You have to come up with a design for the first house on the Moon built for extra-terrestrial living. How would your project look like?

I think this question would be much more about science than art. A living on a completely new place would require a lot of scientific research first.

If you had no limits (money, resources), what would you create?

There are always some limits in design, especially in interior design, but I am not sure that there would be always better results if there was unlimited money.

If I could design anything I would design a boutique hotel in individual style, all rooms with a different atmosphere.

Share something you would like the world to know about you or your ideas.

I am always looking for beauty in everything, even if it is a design project, my environment, my appearance or a ballet performance I chose for an evening programme.

art apartment

Art apartment

What advice do you have for young designers or architects reading this interview?

Giving an advice is a great responsibility because everybody’s life path is different, what can work for one person, doesn’t necessarily work for another. You can take example of Alex Kutsalo coming from Ukraine he has won many international awards.

But I think it is important to be open-minded, not to restrict your interest to a narrow field, try to find beauty in other arts also because interestingly it helps to improve your own chosen field.

If our readers had to follow you on or wanted to reach out, what would be the best way to go about it.

You can follow my Behance profile: Izabella Gelencser

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